The Information Commissioner's Office (ICO) reports that "Four out of ten students online (42%) are concerned that personal information available about them online might affect their future employment prospects"
To address this the ICO is launching its 2011 Student Brand Ambassador Campaign. Students have been recruited to promote the ICO’s work on campus. Tasks involve spreading the word using social media, generating local media coverage and doing promotional work.
For more information see: http://www.ico.gov.uk/news/latest_news/2011/students-concerned-that-information-online-might-affect-their-careers-26102011.aspx