Tuesday, 8 July 2014

Student Services: University tackles student email apathy

Student services have issued the following announcement:

From 1 August there will be a significant policy change in the moderation of emails sent through the MyAnnounce system that are targeted towards students.

The messages will be moderated by the Student Communications Team in line with a new student announce policy which has been designed to make these emails more relevant to students.

The development of the policy follows extensive research into the subject of email carried out with staff and students. The research revealed that students feel overwhelmed with what they consider “University spam”. As a result they often don’t read their messages, meaning that vital communications related to their studies or important University news are missed. This then impacts negatively upon their overall student experience and leads to email apathy.

To resolve the situation, the Student Communications Team has worked with colleagues across the University to create a new, comprehensive, student announce policy. This policy will come into force from 1 August and will mark a significant change in the way the University communicates with students. Messages sent through the system will need to be more targeted and relevant, while events and volunteering announcements will be published in a weekly digest.

Staff are encouraged to familiarise themselves with the policy which can be found at https://www.sheffield.ac.uk/ssd/ssid/how/communications/studentannounce before 1 August and contact a member of the Student Communications Team if they have any questions or concerns.

A policy for staff announce emails will also be developed later in the year, led by the Internal Communications team.